BRANDING & PACKAGING
A LITTLE JOKE
“Some earrings I ordered online never arrived and they asked for photo evidence. So I sent them a picture of my ears with no earrings.”
Build a shop that exceeds the expectations of your buyers! Not frustrates them. Simple, right?
TODAY IS THE DAY TO TAKE ACTION AND CHANGE YOUR LIFE FOREVER.
BRANDING & PACKAGING DESIGN
This is the part that most people start with, they skip over the clarity and jump right into the design. If you do that it’s guesswork, but if you’ve taken the time for clarity then you have a clear map. NO GUESSWORK!
DON’T BE THE GUY WHO SKIPS THE CLARITY. Yes, that was is all caps for a reason. Don’t get offended, we just want you to win. And to win you NEED clarity. So if you need to, now is your chance to jump back to MODULE ONE and get you some awesome CLARITY. Just click the button below. Do it, do it now.
Get me some clarity
Trying to go on an expert level climb without a plan. We love referencing the Free Solo movie because let’s just face it, that dude knows his stuff. He plans out each climb, he has a specific route and plans out and practices EACH grip and hold for each part of the climb. Not just some of them, but ALL of them.
Imagine if he didn’t have a route planned, and wasn’t prepared. He just thought I’m going to climb this mountain and started climbing. It wouldn’t go well.
The same is true in business. If you jump right into the design and the “fun stuff” without first getting clarity and making a plan. Things aren’t going to go well.
But since you’re MAVRIKS we know you didn’t skip the CLARITY step, we know you are clear on your WHO and the EXPERIENCE and are now ready for the next step.
With that info you now know how your brand design and packaging should look! You might be thinking, “how the heck do I know that based on my WHO and the EXPERIENCE?”
Knowing how your brand design and packaging should look is easy. All you need to know is your WHO and the EXPERIENCE you want them to have. Just check out the example below.
Let’s say you want to start a supplement e-commerce shop. You know exactly WHO your ideal customer is, so you base your design around them. The more specific you were when your described your ideal customer the easier this step will be. Here’s an example:
EXAMPLE: Here’s an example of a description of an idea customer. Let’s call him William.
- A dude
- In his mid 30s
- Married with young kids
- Wants to stay healthy
- Eats right
- He’s successful in his career
- Not a suit and tie kind of guy
- Cares about his family
- Is a hard worker
- Enjoys being outside
- Has a high level of excellence
- Enjoys time with his buddies
- Committed to personal growth
- Avid reader
- Positive personality
- Highly motivated
So, if this was your ideal customer, as you design your brand, you need to start by thinking about the type of brand that WILLIAM would resonate with.
How would that look? What type of imagery, messaging, brands, quality, experience, etc. would William immediately respond well to? And start writing it out, brain dump all your thoughts and ideas.
Then once you start to see a pattern, then it will be clear on how your branding should be designed. Keep in mind that the brand should also reflect you, the founder. So, there should be a touch of your personality mixed into this as well.
As you design the brand a question you constantly need to be asking yourself, “Would William resonate with this?” This is to keep your brand on point and consistent.
Please, don’t fall into the idea that if you design it specifically for one person that you will be cutting out a bunch of other people. You will be narrowing your target but that is what will make your brand and packaging powerful. We say this all the time and we’ll say it again now, if you design your brand for everyone, you become the generic brand.
Generic brands are designed for the masses, and what do generic brands have to do to survive? They have to constantly be the cheapest option. Which means a constant price war. If that sounds appealing to you, by all means, design a generic brand, but if you want to design a brand that will have the ability to be an industry leader, then you better be specific when you design your brand and packaging.
FAILURE ISN’T FINAL. GET BACK UP AND KEEP GOING.
Block out 30 minutes this week to write out your branding list. The list of the type of imagery, messaging, quality, brands, experience, etc. that your ideal customer would resonate best with. Then once you see a pattern, start to write out ideas for the look of your brand. What kind of style would it need to have, what kind of images would you need to use, what colors, what messaging should be used. Write it all out. The more specific you can be the more this will help the person you have designing the actual branding and packaging.
Because what you don’t want to happen is to show up to your designer with nothing and then they just wing it! Nope, you want to show up to your designer with specifics. And then when they show you what they came up with, ask yourself that golden question, “will this resonate with William?” Of course, you can insert the name of your own ideal customer here:)
So, make your lists, be specific and look for patterns. Then use all of that as your guide to the look of your brand and packaging.
If you need more help gaining clarity about your brand or packaging, just click the link below to schedule a 30minute brand to discover session with us. We got you covered!
In the next module, we’ll be talking about the tech and logistics that are needed for a successful e-commerce shop. You won’t want to miss this, we have an amazing guest with us who has helped his clients launch multiple multi-million-dollar e-commerce shops. He knows e-commerce!.
WATCH US LIVE
If you want to go through this module in more detail. Watch this live video recording that will go into more depth. Mike and Sofia will guide you through every point and encourage you along the way. They even try to make you smile with their cheesy jokes.
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